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The Group has recently opened its first two retail outlets in Foshan and Hong Kong which started trading on 18 and 20 July 2010 respectively. On 2 August 2010, the Group completed a private fundraising and raised £1.20 million gross of expenses and on 18 August 2010 Dr Dingxin Pu, the Chief Executive Officer, provided a loan of £500,000 to the Company. The head office of the Company is in Foshan City, Guangdong Province, China. Foshan is the eleventh largest city in China in terms of gross domestic product and the main city in China for the production and distribution of building ceramics both domestically and overseas.


Dr Dingxin Pu, the Chief Executive Officer of the Group, has considerable experience in the ceramic tile market. Since 2005, he has managed and controlled a private group of companies, China Ceramics Holdings Limited (‘CCH’) CCH group operates from Foshan City in Guangdong Province, the centre of the ceramic tile industry in China. The principal activity of CCH is in exporting ceramic tiles and sanitaryware products to some 100 customers in 110 countries under the Louis Valentino and Bally brand names. CCH has also made limited sales of ceramic tiles to wholesalers in the domestic market. As a result of this export experience, Dr Dingxin Pu has built up extensive contacts and relationships with both tile and sanitaryware manufacturers and government authorities and industry associations. Dr Dingxin Pu’s vision is to create a similar model, under a new company, to capture the growth opportunities in the retail domestic ceramic tile and sanitaryware market in China. The Group was established for this purpose.

The Board believes this operating model should provide the Group with the flexibility to offer a broad range of products, in terms of design and sizes, to its customers. The Board believes the key to capturing market share in the domestic ceramics market is to offer a range of low and mid-priced product lines.

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